Following a standout edition in Grasse last year, SIMPPAR returned to its Parisian roots in 2025, welcoming over 120 exhibitors and 2,000 fragrance professionals. Among them was Bedoukian Research, showcasing the sensory power of its signature fragrance ingredients. Bedoukian’s Geneva-based team represented the company at the event with Nathalie Leandri, Global Sales Director, F&F, and Eleanor Badhe, Sales Manager, EMEA, being joined by Consultant Perfumer, Bill Hamilton. Together, they welcomed visitors and presented Bedoukian’s high-impact materials through a series of innovative demonstrations.
“It was wonderful to return to Paris, where SIMPPAR has traditionally been held,” said Nathalie Leandri. “All the key industry players were present, and meeting in person once again reminded us of the value this event brings.”
A Showcase of Fragrance Innovation
Bedoukian featured four standout ingredients in five unique formulations. Here’s a snapshot of what attendees experienced:
- Tridecanal (BRI #287): A long-lasting aldehydic citrus with a mandarin-orange peel character, presented in an Aquamarine Unisex Fragrance. Perfect for brightening citrus blends with a sweet top note.
- Cantalal™ (BRI #359): A bold, juicy watermelon note with a refreshing citrus twist, shown in a Juicy Cantaloupe Accord.
- Orrisol™ (BRI #330): Floral and fresh with orris, cucumber, and melon facets. Featured in a Blueberry Bomb Accord to highlight its gourmand appeal.
- Limediene™ (BRI #962): A vibrant lemon-lime opening that dries down to white truffle elegance. Presented in Aqua Fresca and Lavender Lime Zest Accords to show its freshness-enhancing capabilities.
“We were so pleased with the reaction we received,” noted Eleanor Badhe. “The feedback was invaluable, and it was especially rewarding to hear such positive comments on the demos. We’re hopeful the connections made will spark future conversations.”
Let’s Keep the Conversation Going
If you missed us at SIMPPAR, there’s still time to explore what we showcased. Visit www.Bedoukian.com/SIMPPAR25 for more details. To request samples or schedule a demo, reach out to Eleanor Badhe at ebadhe@bedoukian.com.
