FAFAI Event is a Success for Bedoukian and Its Distributors

The Fragrances & Flavours Association of India (FAFAI) hosted their Silver Jubilee Edition of the FAFAI International Convention and Expo on February 23, 24 and 25, 2023.  Elvin Lim, Bedoukian’s Regional Sales Account Manager for Asia, presented Bedoukian’s high-quality ingredients at the booth of Bedoukian’s distributors during the show.

The theme for the convention was “Asia: The Global Growth Engine,” and it was focused on how flavors and fragrances have changed since the pandemic, and, in particular, how the industry in Asia has continued to grow.  FAFAI President Mr. Rishabh C. Kothari felt that the event gave everyone an opportunity to get back to normal after the pandemic and to network with key players in the flavor and fragrance industry. 

The convention, held in Kolkata, India, was one of the largest events in the flavor and fragrance industry and offered over 100,000 square feet of exhibitor space with over 100 exhibitors.  The event attracted more than 1,500 attendees from all over the world.  Elvin Lim presented Bedoukian’s high-impact ingredients in Ashapura’s booth on February 24.  Elvin also presented Bedoukian’s ingredients on February 25 in S Kushalchand’s booth.

Elvin Lim commented, “This was a great event.  It allowed Bedoukian to connect with industry players.  That opportunity has been missing these past few years.  We were particularly happy to work with our distributors in India to make their customers aware of Bedoukian’s ingredients and the benefits of using them.   Our valued distributors are a key component of Bedoukian’s success and we think our presence at the FAFAI event will help our distributors grow their business.”

For any company that was not able to meet with Elvin during the FAFAI event, they are encouraged to contact him via email at elim@bedoukian.com.