The 26th FAFAI International Convention and Expo took place in New Delhi, India on March 5-7 2025. This event, presented by the Fragrances & Flavours Association of India (FAFAI), featured fragrance suppliers from around the world. Bedoukian presented its high-quality fragrance ingredients with its distribution partners in India – Ashapura and S.Kushalchand.
At FAFAI 2025, Bedoukian presented four of its recent fragrance demonstrations. Three of these ingredients are part of Bedoukian’s sustainable ingredient portfolio which focuses on molecules with a high percentage of renewable carbon. Bedoukian presented the following:
- BRI #535, Methyl Anjoulate™. BRI #535, Methyl Anjoulate was launched in 2023 and offers a smooth, natural, green, sweet Anjou pear aroma with sugary notes. It is particularly useful to add green pear notes to fruity and tropical accords including apple, mango and pear, and it can add sweetness to a woody accord. At FAFAI, BRI #535, Methyl Anjoulate was presented in a cinnamon and apple fragrance. It was also effectively demonstrated in a shampoo.
- BRI #857-SUS, Lavender Aldehyde™. BRI #857-SUS, Lavender Aldehyde is one of the three sustainable ingredients Bedoukian presented at FAFAI. BRI #857-SUS, Lavender Aldehyde is composed of 100% renewable carbon and has a very powerful, natural, and herbaceous character with hints of cocoa, bergamot, and lavender. It is powerful and diffusive, and blends well with bergamot, clary sage, and citrus types. BRI #857-SUS, Lavender Aldehyde excels in floral and gourmand compositions, specifically lavender and chocolate. It is also great in fougere types and the ingredient has no allergen issues. A lavender bouquet accord was presented with the ingredient at FAFAI and it was also demonstrated in a liquid hand soap.
- BRI #818-SUS, Terrasol™ FCC. BRI #818-SUS, Terrasol FCC is another of the sustainable ingredients Bedoukian presented at the event as it is composed of 100% renewable carbon. BRI #818-SUS, Terrasol FCC offers an extremely powerful earthy, ambergris odor with a patchouli top note. It imparts a powerful and diffusive ambery character with undertones of patchouli and oakmoss, and blends extremely well with oriental compositions. The advantage of this ingredient is that it boosts notes of difficult-to-source patchouli. In turn, it was shown in a patchouli and amber accord at the FAFAI as well as in a laundry detergent.
- BRI 809-SUS, 1,3,5-Undecatriene FCC. BRI 809-SUS, 1,3,5-Undecatriene FCC is another of Bedoukian’s sustainable ingredients. It offers powerful and diffusive green, galbanum and peppery notes that provides naturalness and a lift to a range of odor types. This ingredient was demonstrated in a Vert De Citron accord. BRI 809-SUS, 1,3,5-Undecatriene FCC was also effectively demonstrated in a laundry detergent. BRI 809-SUS, 1,3,5-Undecatriene FCC has a particularly low cost-in-use due to its strength.
Elvin Lim, Bedoukian’s Sales Manager for Asia, commented, “India is becoming a very important market for Bedoukian and we are thrilled to attend FAFAI and interact directly with perfumers considering our ingredients.” Elvin Lim continued, “It is also important for us to support our Indian distributors as they meet with customers. We appreciate them sharing their space at FAFAI with us and feel the event was beneficial for all of us.”
Any company that was unable to attend FAFAI can arrange samples or an in-person demonstration by contacting Elvin at elim@Bedoukian.com
