Last week, Bedoukian Research, Inc. participated in Beautyworld Middle East held in the Dubai World Trade Center. Bedoukian was invited to present its high-quality ingredients in the BLH booth at the show. BLH is Bedoukian’s official distributor in the Middle East region. This is the first year for Bedoukian to present to the Beautyworld audience estimated at 50,000 beauty industry professionals from all over the world.
For three days, the 27th edition of Beautyworld Middle East had 1500 exhibitors presenting trends and innovative products, and it enabled attendees to connect with key decision-makers from retailers, distributors, manufacturers, traders and government agencies. Beautyworld Middle East has become the biggest international fair for beauty and wellness products, fragrances and beauty accessories in the Middle East and one of the leading beauty trade shows worldwide.
Bedoukian demonstrated five of its high-impact fragrance ingredients in six different accords. Two of the accords, Bakhur Mist and Arabian Nights were created specifically for Beautyworld. Bedoukian presented BRI #535, Methyl Anjoulate™, in Bois Exotique Fine Fragrance. Bedoukian also demonstrated BRI #381, Cardamom Aldehyde™ FCC, in Captive Tides Fine Fragrance. Ethyl Vanillin Propylene Glycol Acetal (BRI #831) was presented in both a Bakhur Mist Accord and an Arabian Nights Accord. BRI #728, Nuezate™, was demonstrated in a Samurai Accord. Bedoukian also presented Terrasol™ FCC (BRI #818) in a Patchouli and Amber Accord.
Nathalie Leandri, Bedoukian’s Global Sales Director for Flavors and Fragrances, and a member of the Bedoukian team that presented at Beautyworld, commented, “The Middle East is a growing market for Bedoukian and to be able to meet with prospective customers and demonstrate our high-quality fragrance ingredients in person is invaluable.” Nathalie Leandri continued, “The feedback we received on our ingredients has helped us better understand what customers in the Middle East, and elsewhere in the world, are wanting.”
Bedoukian wishes to thank its partner, BLH, for the opportunity to demonstrate its products in the BLH booth. Everyone at Bedoukian looks forward to working closely with BLH to offer exceptional service to the shared customers in the Middle East.
For any company that was unable to attend Beautyworld, go to www.Bedoukian.com/Beautyworld to see details on the Bedoukian ingredients and accords that were presented at the show. For samples of Bedoukian’s high-impact fragrance ingredients or to schedule a demonstration so you can fully appreciate the materials presented at Beautyworld, contact Nathalie Leandri at nleandri@bedoukian.com.
